Up to $20,000 to Promote Your Events in Cambodia

On May 4, 2026, the Cambodia Tourism Board (CTB) announced the launch of a new grant program called 'Matching Grant: Overseas Promotion of Events'. This scheme allows event organizers to benefit from co-investment of up to $20,000 per event to promote their events internationally. The goal is to showcase Cambodia's unique culture, festivities, and traditions to a global audience.

The funds are intended to cover part of the overseas promotion costs, such as marketing campaigns, trade show participation, or content production. The program operates on a matching principle: the CTB funds up to the amount the organizer invests themselves.

If you are an expat or entrepreneur in Siem Reap organizing events — festivals, sports competitions, conferences, cultural celebrations — this program can help you gain international exposure. For example, a music festival or a charity run could benefit from targeted promotion in Asia, Europe, or the Americas.

For established event organizers, this is an opportunity to reduce marketing costs while increasing visibility. Expats involved in associations or event companies can also apply.

To benefit from this grant, follow these steps:

• Check that your event meets the criteria: it must promote Cambodian culture, festivities, or traditions.
• Prepare an application including a detailed international promotion plan and a projected budget.
• Contact the Cambodia Tourism Board via their official website or their office in Phnom Penh to obtain forms and deadlines.
• Ensure you can co-invest at least the same amount as requested (matching principle).

For more information, check our Services for Expats page or contact a local event consultant.

Be careful not to confuse this program with other existing aids. The Matching Grant is specifically for overseas promotion, not for funding the event itself. Make sure your event already has a solid budget for organization before applying for the grant.

Beware of intermediaries who offer to prepare the application for a fee: the CTB deals directly with organizers. Also, processing times can be long; plan several months ahead of the event.

The CTB is expected to publish detailed eligibility criteria and submission deadlines soon. Keep an eye on official announcements on the Ministry of Tourism's website. If the program is successful, it could be renewed or extended to other types of events.

For expats in Siem Reap, this is an opportunity to boost the local event scene and attract international visitors, benefiting the entire community.