First Delegation of Russian Tour Operators in Siem Reap: Targeting High-End Tourism

• First Russian delegation. About ten Russian tour operators visited Siem Reap in June 2026, welcomed by Secretary of State Neang Mao.
• High-end tourism target. Cambodia aims at high-spending Russian travelers, with average stays of 5 to 7 days.
• Direct flights under study. Lotus Group and JFT Jet are studying the feasibility of direct air links between Russia and Cambodia.
• BRICS House Cambodia. Lotus Group opened a business platform in Phnom Penh to strengthen ties with BRICS economies.
• Expected economic impact. Spending by Russian tourists could benefit hotels, restaurants, transport, and local businesses.

Here are the key steps of this initiative to open the Russian market to Cambodia.

1. January 2026: Lotus Group and JFT Jet announce a feasibility study for direct flights between Russia and Cambodia.
2. Early 2026: Series of meetings between the Ministry of Tourism and Lotus Group to promote Cambodia as a tourism and investment destination.
3. Opening of BRICS House Cambodia: Lotus Group inaugurates a business platform in Phnom Penh to facilitate investments from BRICS countries.
4. June 2026: Arrival of the first delegation of Russian tour operators in Siem Reap, officially welcomed by H.E. Neang Mao.
5. Next steps: Russian operators will develop tour packages and marketing campaigns targeting Russian consumers. Discussions on direct flights continue.

The Russian market has specific characteristics that could influence tourism in Siem Reap.

• New clientele for hotels and restaurants. Expats working in hospitality and dining can adapt their offerings (Russian menus, concierge services).
• Opportunities in luxury tourism. Expat travel agencies and guides can develop high-end tours tailored to Russian expectations.
• Demand for Russian-speaking services. Expats who speak Russian may be sought after for reception, transfers, and assistance.
• Development of direct flights. If air links materialize, the influx of Russian tourists could increase, creating more jobs in the sector.
• Real estate investments. Expats in real estate could see increased demand for seasonal rentals or residences for long stays.

1. Learn about Russian cultural specifics. Learn the basics of hospitality and expectations of Russian tourists to offer tailored service.
2. Check visas and documents. Ensure Russian clients have the appropriate visas (tourist visa or eVisa).
3. Adapt payment methods. Offer payment options accepted by Russians (international cards, cash in dollars or riels).
4. Provide communication in Russian. Have menus, brochures, or websites in Russian to facilitate the customer experience.
5. Collaborate with local operators. Work with certified travel agencies and guides to guarantee quality services.
6. Stay updated on regulations. Keep informed of bilateral agreements and entry conditions for Russian nationals.
7. Anticipate peak periods. If direct flights materialize, prepare for a seasonal increase in Russian clientele.